Fitness finance (FitFi) platform Step App announced a partnership on Thursday, July 21, with eight-time Olympic gold medalist and 11-time World Champion, Usain Bolt, as it officially launches its private beta for a gamified fitness metaverse.

The announcement emphasized the platform’s “ready-to-deploy geo-location technology, NFT minting, trading functions, user onramp, and token mechanics as necessary features” that can “be deployed in a snap by any developer, team or global brand” to help make a Web3 FitFi app.

He will serve as Step App’s core ambassador, helping onboard millions of users around the world, while exploring opportunities to attract other premium brand partners and governmental organizations.

By enabling users to exercise, socialize, and play and earn, Step App allows users to earn KCAL tokens with each step, unlocking what it called “economic opportunity” in developing markets within the U.S. and around the world.

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