Jay-Z sparks up new cannabis brand ‘Monogram’ Hip hop mogul Jay-Z is putting his support behind a new venture – this time in the lucrative cannabis industry.
After being named chief brand strategist for Caliva, a California based cannabis company last year, the rap entrepreneur is now releasing his own product line, Monogram.
Tidal released a Monogram playlist called Sounds from the Grow Room that includes popular odes to marijuana including “Kaya” from Bob Marley and the Wailers, “Brown Sugar” the title track of D’Angelo‘s debut album, the 90s hip hop stoner track “I Got Five On It” by the Luniz, Scarface’s “Mary Jane” and the Peter Tosh hit “Legalize It.”
With all the potential in the cannabis industry, Caliva’s expertise and ethos makes [sic] them the best partner for this endeavor,” Jay told Variety last year after announcing the Cativa partnership.
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