A flood of donations following the death of George Floyd have left racial equality and social justice groups in a position they might never have expected to be in: figuring out what to do with a surplus of cash. On the receiving end of that money are large organizations like the NAACP, Color of Change and ACLU as well as local community organizations that target issues like bail reform, according to Jacob Harold, executive vice president of Candid.
Minnesota Freedom Fund, a tiny nonprofit in Minneapolis working on reforming the bail system, had “scores” of donations last year totaling about $150,000, said Steve Boland, treasurer of the group and a nonprofit consultant.
After Floyd’s death, their mission resonated with many people seeking ways to help, and they received 900,000 individual donations totaling $30 million.
Samantha Daley, development coordinator for BYP100, a black youth activist organization founded in 2013 after George Zimmerman was acquitted for killing Trayvon Martin, said the group has seen donations more than double and donation amounts have doubled and tripled.
Even bigger organizations are figuring out new ways to deal with the donations. The Black Lives Matter Global Network Foundation said last week it established a fund worth more than $12 million to aid organizations fighting institutional racism after donations began pouring in.
Color of Change, one of the largest online racial justice organizations, didn’t quantify how much donations have increased over the past few weeks.
The organization doesn’t accept money from corporations, but because so many wanted to donate to it, it set up a fund to redistribute the donations.
Celebrities are also getting involved, matching people’s donations to some organizations or creating foundations themselves.
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