In the lengthy message, Cook began by addressing the long history of racism and its manifestation in the everyday life of the Black and Brown communities. He continues to share that Apple will be making donations to several relevant groups, including the non-profit organization Equal Justice Initiative, and that the company will be matching two-for-one employee donations for the entire month of June. Furthermore, his colleagues in the Black community will be provided with free mental health resources and the company’s Employee Assistance Program.
The letter ends with Cook reminding everyone that the desire to return to normalcy by ignoring injustice is a sign of privilege. He writes, “In the words of Martin Luther King, ‘Every society has its protectors of status quo and its fraternities of the indifferent who are notorious for sleeping through revolutions. Today, our very survival depends on our ability to stay awake, to adjust to new ideas, to remain vigilant and to face the challenge of change.’”
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