BLACKOUT TUESDAY POSTS DROWN OUT BLM INFORMATION

Blackout Tuesday (June 2nd) was originally intended as a “day of silence” for workers in the music industry to raise awareness surrounding the George Floyd protests.

It was a muddled initiative to begin with, and on Tuesday morning, it proved to be a liability: Due to an overwhelming number of users participating in the campaign, Instagram was flooded with images of black squares tagged under the #BlackLivesMatter hashtag, drowning out information on protests, fundraisers, documented police violence, and other important tools for the movement.

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