NIKE RELEASES “DON’T DO IT” VIDEO

Nike has released a new message across its social media platforms calling upon Americans to take action against systemic racism and social injustice. The video flips the brand’s iconic 30-year slogan of “Just Do It,” opening up the stark black background and white text with, “For once, just don’t do it.”

The video comes after a week of protests throughout America following the death of George Floyd in Minneapolis, Minnesota.

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