In the 100 years since the Southwestern Athletic Conference was formed, the conference home for some of the nation’s most storied historically black colleges and universities has always found a way to do more with less. “Because if we don’t have fans in the stands, it’s going to be difficult for us to pay the bills to put on our program.”
There are 107 HBCUs scattered across the country, and 21 of them play Division I sports, fielding teams in as few as 14 to as many as 18 sports each. Almost 6,000 students participate in sports at those institutions and thousands more play at the smaller HBCUs around the nation.
To put it in perspective, the 21 Division I HBCUs generated about $214 million in revenue in 2018, while the University of Texas out-earned those schools alone, leading the nation in sports revenue with more than $219 million that year.
Posted in: Sports